Author: Eduardo Terrence

In the ever-evolving landscape of business, mastering the intricacies of marketing is paramount for success. This blog post explores the latest trends and strategies in business marketing, providing insights for companies to navigate the dynamic marketing maze and connect with their target audiences effectively. 1. The Rise of Micro-Influencers: Authenticity Over Reach Micro-influencers, with their niche audiences and genuine engagement, are reshaping influencer marketing. This post delves into the advantages of collaborating with micro-influencers, discussing how businesses can leverage their authenticity and trust to create more meaningful connections with their target demographic. 2. Social Commerce Surge: From Clicks to Conversions…

How a corporation responds to a potential crisis involving allegations of an ethical lapse on the part of a senior executive has the potential to shape its corporate image long after the initial event is over. As Toyota and the Subway corporation are currently discovering, despite all best corporate governance efforts, including expertly crafted corporate compliance programs and codes of conduct, no corporation is immune from the damage that can be sustained from the alleged ethical lapse or misconduct on the part of a senior executive or corporate spokesperson. Mitigation efforts can be especially challenging when the senior executive’s alleged…

It was reported months ago that we might be headed for a recession. I even remember some experts who were broadcasting that news a year ago. Some even thought maybe we might be facing another depression. But, reading the economic situation can be confusing and a bit scary if you can’t find the opportunity. In fact, a recession would mean that our economy is in decline. Prices are up because supply is down. People are holding onto their money and spending less frivolously. The market gets sluggish because of the mass response, the simple Economics 101 stuff. But when Federal…